It’s Time to Tackle the Unlearning Challenge
Brand managers who "get it" but need to deliver on revenue targets for next quarter sometimes feel caught in the crossfire between the social media jihadis and the old media diehards. In hopes of...
View ArticleContent Marketing and Good Behavior
I had an inspirational day today at the Progressive Business Leaders Network CEO Summit. The highlight of it for me was a speech by Gary Hirshberg, the “CE-Yo” of Stonyfield Farms. Stonyfield is a...
View ArticleThe Socialisation of Brands
Great report from Universal-McCann on the state of social media and brands. Enjoy… Social Media Wave 5 – OCT2010 (Universal McCann) Related articles Universal McCann present Wave 5 – the Socialisation...
View ArticleThe Urgency of Distinction
A nice shot of chicken smothered in mole sauce just caught my eye on facebook. Yum. I clicked it, checked it out, and moved on. It’s a Mexican restaurant someplace near Fenway, forget the name, and...
View ArticleIn Advertising, Emotion Is What Works
There was a big conference in NYC last week, called “Making Digital Work.” Assets and ideas from the conference, along with content from the featured presenters, were captured in a Posterous blog...
View Article2011 Prediction: Social Becomes Reductive
2010 was the year of trying to keep up with all this social crap. That’s right. I said it. There are times when The People Feed is overwhelming. I’m nobody, and I’m still connected to thousands of...
View ArticleSocial Networking for Grownups
A slidecast of my talk from last night's Harvard Business School Association of Boston event.
View ArticleWhy I Buy Sony
A recent experience with SONY customer service that powerfully illustrates the new economics of Marketing and customer loyalty.
View ArticleWhat Is Marketing in a Startup?
Tonight I led a panel discussion on startup marketing, as part of the Vilna Shul Speaker Series. The panel featured MedicalRecords.com Founder Ace Bhattacharjya, CityVoter CEO Josh Walker, Serial...
View ArticleLaunch is for Amateurs
republished from Bostinnovation Sometimes I feel bad for marketing folk. I mean… Sailors sail. Builders build. Bricklayers lay. And the world is glad. But marketers who busy themselves marketing can...
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